Henk Brus
CEO, Atuna.com

Henk Brus was born in the Netherlands in 1957 as son of canned foods importer. After he finished his study on Psychology, he worked from 1987 in the food trade sector,  from 1992 to 1998 as vice-president of a leading multinational canned fish importer in the Netherlands.

In 1998 he founded his own company Atuna bv – a global tuna trading company covering the total vertical supply chain. That same year he started his internet blog at atuna.com, which since then has become the world’s leading internet portal on tuna news, and organizer of this conference.  Atuna.com is now exclusively a media company.

Henk has been a speaker and co-chair at major tuna conferences over the last 15 years.

In 2000 he was one of the co-founders of the WTPO – the World Tuna Purse Seiner Organization.

Early 2007 he founded a new company named Sustunable bv – which seeks a “Responsible Business Approach Towards Tuna sourcing” – and was the pioneer in the marketing of FAD free tuna, in the meantime supplying over 15 supermarket formulas throughout Europe.

In 2010 Sustunable was approached by the PNA to become their J/V partner in the company Pacifical cv set-up to globally market MSC certified free school skipjack tuna under the “Pacifical” co-brand.  Henk is now also the Managing Director of Pacifical cv.









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