Francisco Bernabé
Analytic Consulting Director – SP & PT, Nielsen

Francisco has been within the Nielsen organization since 2000. In this time, he has played different roles within the organization in UK and Spain.

In 2012 he was promoted to lead the Analytic Consulting business for Spain and Portugal. In this new role, he manages and coordinates the AC team expert on marketing solutions. His latest role as Senior MMix Consultant in Analytic Consulting consisted in advising top FMCG and Pharmaceutical (OTC) companies on the best Marketing Mix Strategies (Media, Pricing, Promotions and Distribution) to achieve their sales and ROI objective.

Francisco is graduated in Statistics from University of Alicante (Spain) and Market Research from UMH (Universidad Miguel Hernandez).


















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