Navigating the Evolving Tuna Landscape
Balancing Sustainability, Supply Chains, and Market Dynamics

Session 1: What Impacts Will Trade Protectionism Have On The Future Global Tuna Supply Chain?

The ongoing rivalry between the US, the EU, and China is expected to continue shaping global trade patterns. This may lead to further fragmentation of tuna supply chains and increased regional processing. There is an increasing climate of trade protectionism. Current duties, free trade agreements, and ongoing negotiations might need reconsidering. Companies might need to consider diversifying their future supply chains and reducing their reliance on specific countries.

Session 2: Will Increased Demands For Transparency And Ethical Sourcing Benefit Or Burden The Tuna Sector?

Technology in the global tuna industry has grown remarkably over the years with the introduction of AI, cheaper satellite imagery, and numerous remote-sensing technologies. The introduction of the global GDST traceability data standard and other highly advanced systems emerging today allows for a much higher level of transparency. At the same time, the regulatory and policy landscapes are changing across nations with the EU and US authorities introducing the CATCH and FSMA systems. These new regulations promote sustainable fishing and food safety practices but also protect consumers from misleading labels and fraudulent practices. Tuna companies also need to heed the call from consumers who want sustainable and socially responsible tuna on their plates. These major trends could significantly affect how companies source their tuna.

Session 3: Is There Still Room For Growth Or Have We Reached The Maximum Tuna Can Generate?

In the wake of La Niña 2024, we have seen record catch levels in the Eastern and Western Pacific, but fleets in the Atlantic and Indian Ocean are struggling. The prices of raw materials in processing hubs have gone through a roller coaster ride throughout the year. Some processing hubs reached historic high output levels, while others had to shutdown their production temporarily. Some EU facilities were even facing bankruptcy. Markets after a slow start showed a strong recovery, not just in tuna for human consumption by also in the pet food segment. Has the industry reached its maximum potential? So, what would the road ahead be like for the global tuna sector?

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