{"id":2497,"date":"2026-05-21T11:57:18","date_gmt":"2026-05-21T11:57:18","guid":{"rendered":"https:\/\/www.europeantunaconference.com\/?page_id=2497"},"modified":"2026-05-21T11:57:18","modified_gmt":"2026-05-21T11:57:18","slug":"cynthia-asaf","status":"publish","type":"page","link":"https:\/\/europeantunaconference.com\/2025\/cynthia-asaf\/","title":{"rendered":"Cynthia Asaf"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2497\" class=\"elementor elementor-2497\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d97bbff e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"d97bbff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-664feb3 e-grid e-con-full wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"664feb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4e4a5d elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"a4e4a5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/europeantunaconference.com\/2025\/wp-content\/uploads\/2025\/01\/cynthia.jpg\" class=\"attachment-full size-full wp-image-2436\" alt=\"\" srcset=\"https:\/\/europeantunaconference.com\/2025\/wp-content\/uploads\/2025\/01\/cynthia.jpg 500w, https:\/\/europeantunaconference.com\/2025\/wp-content\/uploads\/2025\/01\/cynthia-300x300.jpg 300w, https:\/\/europeantunaconference.com\/2025\/wp-content\/uploads\/2025\/01\/cynthia-150x150.jpg 150w, https:\/\/europeantunaconference.com\/2025\/wp-content\/uploads\/2025\/01\/cynthia-458x458.jpg 458w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Cynthia Asaf<\/h3><p class=\"elementor-image-box-description\">COO<br>Pacifical \/ SmarTuna<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-702bf33 elementor-widget elementor-widget-text-editor\" data-id=\"702bf33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cynthia Asaf serves as the Chief Operating Officer at Pacifical and has been contributing to its mission since 2011. A passionate advocate for tuna sustainability, Cynthia has played an important role in promoting the sourcing of sustainable tuna across various markets and implementing systems that meticulously track and verify tuna supply chains.<\/p><p>Cynthia represents Pacifical on the GDST (Global Dialogue on Seafood Traceability) Partners Council, exemplifying a steadfast commitment to digital traceability and the advancement of the SmarTuna Platform. This innovative digital tool powered by Pacifical ensures unparalleled traceability and authenticity for sustainability claims tied to each production code. SmarTuna empowers fishing companies, processors, and brands by providing verified, data-driven transparency that enhances supply chain visibility, strengthens brand credibility, and supports comprehensive stakeholder reporting. Cynthia was instrumental in guiding Pacifical to become the first seafood company to achieve GDST capability and interoperability.<\/p><p>Cynthia holds a Master of Liberal Arts in Management from Harvard University and a Graduate Certificate in Corporate Sustainability and Innovation. Originally from Colombia, she earned a Bachelor\u2019s degree in International Business from Universidad del Norte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6873881 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"6873881\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cynthia Asaf COOPacifical \/ SmarTuna Cynthia Asaf serves as the Chief Operating Officer at Pacifical and has been contributing to its mission since 2011. A passionate advocate for tuna sustainability, Cynthia has played an important role in promoting the sourcing of sustainable tuna across various markets and implementing systems that meticulously track and verify tuna supply chains. Cynthia represents Pacifical on the GDST (Global Dialogue on Seafood Traceability) Partners Council, exemplifying a steadfast commitment to digital traceability and the advancement of the SmarTuna Platform. This innovative digital tool powered by Pacifical ensures unparalleled traceability and authenticity for sustainability claims tied to each production code. SmarTuna empowers fishing companies, processors, and brands by providing verified, data-driven transparency that enhances supply chain visibility, strengthens brand credibility, and supports comprehensive stakeholder reporting. Cynthia was instrumental in guiding Pacifical to become the first seafood company to achieve GDST capability and interoperability. Cynthia holds a Master of Liberal Arts in Management from Harvard University and a Graduate Certificate in Corporate Sustainability and Innovation. Originally from Colombia, she earned a Bachelor\u2019s degree in International Business from Universidad del Norte.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2497","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/europeantunaconference.com\/2025\/wp-json\/wp\/v2\/pages\/2497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/europeantunaconference.com\/2025\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/europeantunaconference.com\/2025\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/europeantunaconference.com\/2025\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/europeantunaconference.com\/2025\/wp-json\/wp\/v2\/comments?post=2497"}],"version-history":[{"count":18,"href":"https:\/\/europeantunaconference.com\/2025\/wp-json\/wp\/v2\/pages\/2497\/revisions"}],"predecessor-version":[{"id":3271,"href":"https:\/\/europeantunaconference.com\/2025\/wp-json\/wp\/v2\/pages\/2497\/revisions\/3271"}],"wp:attachment":[{"href":"https:\/\/europeantunaconference.com\/2025\/wp-json\/wp\/v2\/media?parent=2497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}