New England Seafood (NESI) specialises in high quality, premium globally sourced fish and seafood. Dan joined NESI in 2003 after 4 years at Unilever. He was promoted to Managing Director in 2005 and to Group CEO in 2013 after the creation of Joii Sushi Ltd, a specialist business supplying Raw ready to eat fish and seafood products to the Foodservice customer base. He has led the development of the business over 13 years from a £17m to a £160m turnover company combining a well-respected private label supply business in New England Seafood, a progressive Business to Business brand and supply proposition in Joii Sushi, and a growing consumer branded proposition in Leap and Wild Fish Discoveries, which seeks to advance the Group vision of showing people how to enjoy fish every day.